Own the ecommerce growth strategy for an established health & wellness brand
Most ecommerce roles ask you to manage a website. This one asks you to grow a business.
If you’re the type of marketer who can’t help analysing customer journeys, spotting opportunities to improve conversion and asking “how can we make this perform better?”, you’ll feel right at home here.
This is an opportunity to own the ecommerce function for an established business in the health & wellness sector. The foundations are already in place. What they’re looking for now is someone who can challenge the status quo, uncover commercial opportunities and continually optimise the online customer experience.
You’ll have genuine ownership, the autonomy to implement ideas quickly, and the chance to directly influence revenue growth rather than simply execute someone else’s roadmap.
Level: Manager · Reports to: Head of Marketing & Innovation · Team: Marketing
Location: Southern Suburbs of Brisbane · Salary: $130,000–$150,000 base + super · Type: Permanent, Full Time
The impact
Within your first 6–12 months, you’ll:
Increase ecommerce revenue through improvements to conversion rate, average order value and customer retention.
Build a more commercially focused, data-led ecommerce function that continually improves customer experience.
Deliver seamless digital execution across campaigns and product launches while ensuring the Shopify ecosystem is optimised for future growth.
What you’ll do
Own the Shopify ecosystem, including merchandising, product listings, promotions and overall site performance.
Improve conversion through A/B testing, UX enhancements and ongoing customer journey optimisation.
Analyse traffic, conversion, average order value and customer behaviour to identify commercial growth opportunities.
Lead loyalty, subscription and retention initiatives that maximise customer lifetime value.
Partner with marketing, creative and external agency teams to execute campaigns and new product launches.
Manage the ecommerce technology stack, Shopify integrations and third-party platforms.
Work alongside SEO, CRO and development partners to continually improve digital performance.
Report on key ecommerce metrics while proactively identifying new opportunities to improve results.
What you need
Proven experience managing Shopify (or similar) in a hands-on ecommerce environment.
Strong understanding of CRO, SEO, merchandising and ecommerce analytics.
Experience working with digital agencies across paid media, CRO or ecommerce optimisation.
A commercial mindset with the ability to turn data into practical business outcomes.
Experience within a consumer-focused ecommerce business.
Someone who naturally looks for ways to improve performance.
Nice to have
Experience with Klaviyo or another lifecycle marketing platform.
Exposure to subscription models, loyalty programs or international ecommerce.
Research shows strong candidates often hold back unless they tick every box. Please don’t, if you meet most of the must-haves, we’d love to hear from you.
Who you’ll work with
Reporting to the Head of Marketing & Innovation, you’ll work alongside experienced marketers, creatives and external digital specialists while becoming the ecommerce subject matter expert.
Why join us
Take ownership of one of the business’s most commercially important functions.
Join a successful organisation within the growing health & wellness sector.
Work in an environment where good ideas are acted on quickly.
Be trusted to influence strategy, not just execution.
Join a business investing heavily in digital capability and long-term growth.
How we hire
The recruitment process consists of an initial interview with Gybe Consulting, followed by two interview stages with the employer. Successful candidates will then progress through reference checks before an offer is made.
The business is looking to appoint someone as soon as possible, although notice periods will absolutely be considered for the right person.
Ready to take ownership?
If you’re looking for a role where your ideas directly influence growth, customer experience and commercial performance, we’d love to hear from you.
For a confidential discussion, please contact Michael Johns on 0406 210 924 or [email protected].
Alternatively, click Apply to submit your application.
Every applicant will receive a response.