Know the market before you make a move.
Hiring trends, salary data and practical advice for the marketing, digital and sales market - written by our specialist recruiters, drawn from live market activity.
AI & Marketing Gybe Fortnight: AI in Marketing Report now live
This Gybe Fortnight: our Q2 2026 AI in Marketing Report is live, plus the latest Queensland market data, roles, standout candidates and headlines worth watching.
AI & Marketing Marketing's Next Edge Beyond AI Usage
Our AI report is almost here. We explore why marketing's next competitive advantage won't just be AI usage, but how skilfully marketers actually apply it.
AI & Marketing AI, Performance & Marketer Expectations
Thank you to everyone who joined our AI survey. We unpack AI, performance and the rising expectations now being placed on marketers and their teams today.
AI & Marketing AI in Marketing: The Real Impact
Where is AI actually taking marketing roles, teams and skills? Gybe Consulting cuts through the noise with a clear look at AI’s real impact on marketing.
AI & Marketing 7 Content Summit Australia Takeaways
Gybe Consulting attended Content Summit Australia. Here are seven takeaways for marketers that actually matter, from content strategy and AI to audience focus.
.png)
Market insight Stable on the Surface, Selective Underneath
Stable on the surface, selective underneath. We look past the headlines at what the employment market is really doing for marketing and digital talent.
Workplace Why Equity at Work Is a Competitive Edge
This International Women's Day we explore why equity at work is now a genuine competitive advantage for employers, and what balancing the scales really means.
Careers Marketing & Digital Jobs Across Australia
The reality of marketing and digital jobs right now across Brisbane, Sydney and Melbourne, and what the current demand means for your next career move.
Workplace Culture Fit Is Assessed From the Outset
Culture fit is now assessed from the moment a role is advertised, not at final stage. Here is what that shift means for candidates and employers alike.
Market data What Our Salary Guides Tell Us About 2026
Each year our salary guides reveal more than numbers. We share what they are really telling us about shifting marketing, digital and sales expectations.
Market insight Gybe's Year in Review: 2025 Hiring
Gybe’s year in review: 121 roles, the most in-demand job types, common salaries and the trending marketing and digital skills that defined the year in Brisbane.
Careers Apply Marketing Principles to Your Job Search
After a Mark Ritson session, we explore why marketers should apply actual marketing principles - positioning, value and audience - to their own job search.
Careers Brisbane December Job Search Game Plan
Six weeks from Christmas, the Brisbane marketing market is slowing. Your December job search game plan to stay ahead of the end-of-year hiring lull in Brisbane.
Careers Job Search Essentials: Quick Reference
Eight weeks until Christmas, the perfect time to reflect on career goals. A quick reference guide of insights and job search essentials to prepare you.
Careers Is There a Tenure Tipping Point?
At what point does long tenure with one employer shift from asset to liability? We explore whether there is a tenure tipping point in marketing careers.
AI & Marketing Economic Outlook for Australian Marketing
SEEK Senior Economist Blair Chapman shared insight on the Australian market. We summarise the economic outlook and what it means for marketing hiring.
AI & Marketing AI in Marketing: Less Hype, More Reality
Less hype, more reality: a grounded look at how AI is genuinely changing marketing roles, workflows and expectations across Brisbane and beyond in 2025.
Careers Redundancy Isn't the End, It's a Reset
Redundancy isn't the end, it's a reset. Reflections from conversations with talented marketers and digital professionals navigating a sudden career shift.
Market insight Speed, Selectivity & Shifting Brisbane Demand
The Brisbane recruitment market is a rollercoaster. We break down the speed, selectivity and shifting demand shaping marketing and digital hiring right now.
Market insight A Steady Market with a Sharper Edge
What's going on in the market? We put numbers to our insight, showing a steady but sharper Brisbane hiring market for marketing and digital talent right now.
Careers Your CV Isn't the Problem, How You Present It
After a fortnight of coffees, one question kept coming up: feedback on my resume. Your CV isn't the problem, how you present it is. Here is how to fix it.
Market insight Good Isn't Enough Anymore: Clear Value Wins
Good isn't enough anymore in the marketing job market - clear value wins. We talk market movement and how candidates can stand out to employers right now.
Careers The CV Tweaks That Turned a Search Around
Gybe met a candidate made redundant and back on the market. The simple CV tweaks that turned their job search around, and how you can apply them yourself too.
Market data A Resilient Market: Latest SEEK Data
The latest SEEK data shows a resilient Queensland job market with rising competition. Here is what it means for marketing and digital job seekers right now.
Market insight Selective Hiring & Passive Talent
Employers are leaning into strategic hires that drive measurable outcomes. We unpack selective hiring, passive talent and the shift shaping the market.
Market insight Cautious Optimism in the Brisbane Market
Gybe Consulting shares insights on how the year is shaping up, with cautious optimism returning to the Brisbane marketing and digital recruitment market.
Market insight Quiet Growth, Rising Market Confidence
Gybe's read on the market is quiet growth: candidates have rising confidence to move but are doing due diligence. A market that is finding its footing.
Market insight Seasonal Slowdown, Strategic Opportunity
Easter is here. We look at the seasonal slowdown as a strategic opportunity, and what marketing and digital candidates should expect over the period ahead.
No insights in this topic yet.
Insight is good. A conversation is better.
If something here resonates - whether you're hiring or weighing your next move - we'd love to talk it through.