eCommerce & Digital Manager (Shopify) - own the online channel for a growing Australian health and wellness brand
A growing Australian-made health and wellness brand is expanding into new markets and scaling its tech stack to match. You'll take ownership of the Shopify store and the online results that come with it.
Level: Manager
Reports to: Head of Marketing
Location: South of Brisbane, hybrid
Salary: $110,000 - $150,000 + super
Type: Permanent, full-time
The impact
In your first 6 to 12 months, you'll:
Lift conversion rate and average order value through a steady run of tests, backed by weekly reporting and clear recommendations
Grow repeat purchases through subscriptions, the loyalty program and lifecycle marketing
Get Shopify Markets set up so new regions can launch with the right currency, content and promotions
Land product launches and campaigns online on time and on brand
What you'll do
Run the Shopify store end to end: listings, merchandising, promotions and user experience
Plan and run conversion tests, landing page improvements and SEO work with developers and specialist agencies
Analyse traffic, order value and customer journeys, then turn the findings into recommendations
Work with paid media agencies across Google, Meta and TikTok
Manage subscriptions (Recharge) and the loyalty program to lift retention and lifetime value
Keep the eCommerce tech stack in step with the business
Grow online sales on marketplaces such as Amazon alongside the direct store
Work with marketing, creative and customer service to get launches live
What you need
You've managed a Shopify store hands-on, from listings through to promotions
You can use data to lift conversion, order value or retention, and show the results
You've worked with agency partners on paid channels such as Google, Meta and TikTok
You've improved a loyalty program or customer retention
You understand CRO, SEO and performance analytics well enough to brief specialists and judge their results
Nice to have (bonus, not required)
Klaviyo, Recharge or Shopify Markets experience
Amazon or other marketplace experience
A background in FMCG or retail
Research shows strong candidates often hold back unless they tick every box. Please don't - if you meet most of the must-haves, we'd love to hear from you.
Who you'll work with
You'll report to the Head of Marketing and work daily with the marketing, creative and customer service teams, plus developers and agency partners.
Why join us
You own the online channel and its results, rather than supporting someone else's
Products are formulated and made locally, so you work close to the people behind what you sell
A brand scaling into new markets, with the tech stack growing alongside it
How we hire
Initial screen with Michael from Gybe Consulting. 1st stage interview with direct hiring manager. 2nd stage interview with the CEO. We are looking to move quick. We welcome applicants from all backgrounds. Need an adjustment to take part? Just ask.
About the opportunity
Our client is a growing Australian-made health and wellness brand with a loyal customer base, a locally manufactured range and a strong online presence. Full details are shared once you're in process.
Apply now or reach out directly to Michael Johns at Gybe Consulting for a confidential chat.
0406 210 924 | [email protected]