Shape the future of a global QSR icon.
Lead marketing strategy across Australia and New Zealand for one of the world's most recognised restaurant brands, with genuine local ownership for the first time.
Drive commercial growth, not just brand awareness, influencing business performance across a network of 1,500+ restaurants and 800 franchisees.
Join a business entering a new chapter, backed by renewed investment, empowered local decision-making and an executive team committed to growth.
About the Opportunity
Subway Systems Australia leads one of the world's most recognised quick service restaurant brands across Australia and New Zealand from its Brisbane headquarters.
With more than 1,500 restaurants across the region and approximately 800 franchisees, Subway has a significant platform from which to grow. Backed by renewed private equity investment, the business is entering an exciting new phase; one where local leadership has greater ownership of brand strategy, customer growth and commercial performance than ever before.
Gybe Consulting has been exclusively retained to appoint a Senior Director, Marketing ANZ who will lead this next chapter.
This is far more than a traditional marketing leadership role. You'll shape regional brand strategy, influence executive decision-making and lead a high-performing marketing function that delivers measurable commercial outcomes across Australia and New Zealand.
The Role
You'll lead an established marketing team spanning brand, digital and innovation, with the opportunity to further develop the function and build capability as the business evolves.
Working closely with regional and global stakeholders, agency partners and cross-functional leaders across operations, technology, finance and analytics, you'll ensure every marketing investment contributes to customer growth, franchisee profitability and long-term business success.
Success in this role will come from balancing strategic thinking with commercial discipline- using customer insight, data and creativity to build brand relevance while delivering measurable business outcomes.
Key Responsibilities
Lead regional brand strategy and positioning across Australia and New Zealand.
Develop integrated marketing, media and customer campaigns that drive commercial growth.
Build strong agency partnerships and oversee the ANZ brand and creative function.
Lead and develop the ANZ marketing team, creating a high-performance culture.
Partner with global and regional teams to drive innovation across product, packaging and promotional strategy.
Embed a data-led marketing culture through stronger measurement, customer insights and ROI reporting.
Lead customer loyalty initiatives that increase acquisition, engagement and lifetime value.
Manage the ANZ marketing budget and advertising fund to maximise commercial return.
Partner closely with executive leadership, franchisees and cross-functional stakeholders to deliver integrated business outcomes.
About You
You're an accomplished marketing leader who has successfully led brands within fast-paced, multi-site consumer businesses- ideally within foodservice, QSR or another high-volume retail environment.
Commercially minded and highly strategic, you're comfortable operating at executive level, influencing senior stakeholders and translating marketing investment into measurable business performance.
You're equally confident discussing customer acquisition strategy, media investment and brand positioning as you are presenting commercial outcomes to a leadership team.
You'll also bring:
Experience leading high-performing marketing teams through growth and transformation.
Strong expertise across integrated marketing, media, brand strategy and customer growth.
Excellent commercial acumen with a proven ability to connect marketing investment to measurable business outcomes.
Outstanding communication, stakeholder engagement and presentation skills.
A collaborative leadership style with experience working across matrix and regional organisations.
Experience within global or regional businesses will be highly regarded.
A Bachelor's degree in Marketing, Advertising or a related discipline; an MBA will be viewed favourably.
Why Join Subway?
This is one of the most influential marketing leadership opportunities currently available in the Australian QSR market.
You'll have the opportunity to:
Shape the future direction of one of the world's most recognised consumer brands.
Lead ANZ marketing strategy with genuine local ownership and influence.
Work directly alongside the executive leadership team.
Drive measurable commercial outcomes across a network of more than 1,500 restaurants.
Lead an established marketing function supported by agency partners, marketing technology and a loyal customer base.
Influence regional and global stakeholders while building capability across the ANZ business.
Join a well-resourced organisation that embraces innovation, data-led decision making and continuous improvement.
If you're ready to shape the future of an iconic global brand while leaving a lasting commercial impact across Australia and New Zealand, we would love to hear from you.
This search is being run by Gybe Consulting, giving genuine coverage of both the Brisbane market and interstate talent.
For a confidential discussion or to request the full candidate briefing document, contact;
Libby Kidd
0401 784 670
Michael Johns
0406 210 924