Where is AI actually taking marketing roles, teams and skills?

Everyone’s talking about AI. No one agrees on what’s actually happening.

Right now, we’re seeing something interesting:
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Some marketing teams are going all-in on AI.
Others are still experimenting.And many aren’t sure where they stand at all.
At the same time, expectations around skills, hiring and team structure are shifting.....fast.
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So what does the market actually look like in Brisbane right now?
We didn’t have a clear answer.
So we decided to build one.
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We’re creating a benchmark of AI maturity across Brisbane’s marketing industry.
Not opinions.
Not hype.

A real snapshot of:
- Where AI is actually being used today
- How marketing teams are evolving
- Which skills are becoming more valuable (and which aren’t)

Have your say (2–3 minutes):
Candidate Survey – how AI is impacting your skills, role, and career
Employer Survey – how AI is shaping teams, hiring, and priorities
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If you sit across both, do both!
That’s where the most interesting gaps tend to show up.

Why contribute?
Because the most valuable insight isn’t “what AI can do”……it’s knowing where you sit compared to the market.
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We’ll share the results publicly in early May 2026 so you can see:
- Whether you’re ahead, behind, or right on trend
- How others are actually approaching AI
- Where things are likely heading next

All responses are anonymous and reported in aggregate.
Insights will be analysed using AI and shared in a de-identified format.