According to Seek, as of June 2025, Queensland's job market has experienced a slight downturn, with job advertisements decreasing by 3.4% compared to May 2025. This decline is part of a broader national trend, where job ads fell by 1.7% across Australia during the same period. seek.com.au

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Despite this monthly dip, Queensland's job ad volumes remain higher than pre-pandemic levels, indicating a resilient labor market. Additionally, applications per job ad have increased by 6% in Queensland, suggesting that while the number of job postings has decreased, competition for available positions has intensified.

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Queensland's job market continues to show resilience, with strong competition for positions and sustained salary growth.

• Strong Recruitment Activity: Brisbane's digital and marketing sectors are actively recruiting with over 500 digital marketing positions currently listed on SEEK

• High Demand for Digital Skills: There is a notable demand for professionals skilled in SEO, SEM, social media management and content marketing.

In-Demand Roles

The following positions are currently sought after in Brisbane's digital and marketing sectors:

• Digital Marketing Managers: Overseeing online marketing strategies, including SEO, SEM and social media campaigns.
• Content Strategists: Developing and managing content plans to engage target audiences across digital platforms.
• Marketing Analysts: Analysing market trends and consumer data to inform marketing strategies.
• Brand Managers: Overseeing brand development and ensuring consistent messaging across all marketing channels.
• Social Media Coordinators: Managing social media accounts and creating engaging content to build brand presence.

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