Gybe Fortnight: the quiet shift we're seeing in marketing

Welcome to this edition of Gybe Fortnight - our round-up of what's moving in the marketing, digital and sales market, the roles and talent we're working with, and the headlines worth your attention.

Market overview

Marketers are increasingly exploring career opportunities proactively - driven by ongoing restructures and business uncertainty rather than dissatisfaction alone. At the same time, there's growing demand for professionals who bring creativity and problem-solving beyond what technology can provide, alongside the continued emphasis on AI and analytics.

Insight of the fortnight: there's no silver bullet - but there is a strategy

Senior marketing professionals often ask us what more they can do in their job search. The honest answer is that it rarely comes down to a single breakthrough moment - it's a series of deliberate, collective actions:

• Optimising your LinkedIn profile to tell a commercial story about the value you create
• Tailoring applications with genuine business understanding, not generic cover letters
• Investing in upskilling - particularly AI strategy and governance
• Actively maintaining your network with recruiters, former colleagues and industry contacts

Senior job searches succeed through visibility, persistence and preparation. Opportunities often emerge gradually, then suddenly, when the timing aligns - and the people who are ready are the ones who move.

Gybe jobs in market

• Marketing Manager | Insurance | $150k base + super - lead integrated campaigns across digital, brand and customer channels for a B2B/B2C business.
• Performance Marketing Manager | Financial Services | $125k base + super - drive acquisition through social, video and display channels with a data-led strategy.

Other roles worth knowing about right now:

• Brisbane 2032 - Head of Marketing, Partner Services
• Mater Group - Manager, Social Media

Interview question of the fortnight

"Can you talk us through a marketing initiative or campaign that didn't initially deliver the results you expected? What did you learn from it, how did you respond, and what changes did you make to improve performance moving forward?"

Talent worth knowing

• Marketing Specialist | $90k-$100k + super - professional services background, 7+ years' experience; increased qualified applications by 60% and improved tender win rates from 29% to 44%.
• Web Developer | $120k + super - 5+ years spanning website development and UX/UI design; led an 18-month Next.js platform rebuild with API integrations.
• Digital Marketing Specialist | $110k + super - 8+ years in performance marketing, CRM and marketing automation; managed $1m+ digital budgets across Google, Meta and Microsoft.

Headlines we're watching

• Recruiters warn of a pipeline collapse as entry-level advertising opportunities vanish
• AANA and ADMA merge to form the Marketing Association of Australia
• Researchers reveal copyright concerns with AI model fine-tuning
• The growing discussion on content pollution and low-value material
• Nike's World Cup advertisement and the social media response

Get in touch

Whether you're hiring, exploring your next move, or just want to talk through the market, we'd love to hear from you.

• Libby Kidd: 0401 784 670 | [email protected]
• Michael Johns: 0406 210 924 | [email protected]
• Cass Barker: 0431 625 791 | [email protected]