After a fortnight filled with coffees and catch-ups, one question kept coming up: “Do you have any feedback on my resume?”

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While there’s no single ‘perfect’ formula (and my opinion might differ from your mate John at the pub or the thousands of online blogs), here’s some practical, real-world advice I often share with marketing candidates based on what hiring managers are really looking for:

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Update your contact details

It sounds obvious, but double-check your email, phone number and location (e.g. Teneriffe, QLD). This helps hiring managers understand where you’re based and can give them confidence you’re nearby or open to commuting.

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Tell us who your company is

Add a one-liner about each employer. Mention the industry, size and scope. Not all hiring managers will know your company, especially if it’s niche or B2B. Help them connect the dots.

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Clarify your role

Make sure the scope of each role is crystal clear. What were you actually responsible for? It’s frustrating for readers to guess what you did based on a job title alone.

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Highlight achievements

This is your X Factor. What did you deliver, build, grow, or improve? Include results, stats or measurable outcomes where possible. It shows your impact, not just your activity.

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List your platforms

If you’ve worked with specific marketing tools, CRM, CMS or analytics platforms…list them! Many hiring managers (and search tools) scan for keywords. This helps your resume get noticed.

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Been contracting? Say so

If you’ve had short-term roles, flag them clearly as contract or freelance gigs. It removes any confusion and shows you’re transparent.

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Everyone will have an opinion on your CV but if you can make it clear, tailored, and achievement-led, you’re already ahead of the pack.

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Got questions or want a second set of eyes on your CV? Hit reply—happy to help.

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