Gybe Fortnight: the hiring pattern we couldn't ignore

Welcome to this edition of Gybe Fortnight - our round-up of what's moving in the marketing, digital and sales market, the roles and talent we're working with, and the headlines worth your attention.

Market overview

Average tenure across mid-level marketing roles is sitting around 18 to 42 months per position. Specialist vacancies continue to attract the widest gap between applicant capability and employer expectations, and genuine depth of expertise becomes far more evident at the senior end of the market.

Insight of the fortnight: what 46 senior marketing hires told us

We tracked 46 senior marketing roles that came to market this year. A few things jumped out.

• Titles are doing more work. Only 15% were a straight CMO. Nearly half the rest came with something bolted on - "& Growth", "& Digital", "& Commercial Growth", "& Customer Systems".
• Digital is splitting into its own lane. Around one in six roles were explicitly digital or ecommerce led, separate from the generalist marketing seat.
• The industry spread was wide. Industrial and B2B, financial services, aged care and community services, sport, and infrastructure all hired at senior level this year.

A couple of other things worth noting: around one in nine roles carried an ANZ or APAC remit, and company size wasn't the differentiator between listed and scale-up businesses.

What this means: decide early whether you need a generalist or a growth and digital specialist. Businesses are increasingly picking one, not trying to find both in the same person.

Gybe jobs in market

• Marketing Manager | Wingman Group | permanent, hybrid.
• Multimedia Designer | TerryWhite Chemmart | 14-month contract, $85k-$95k + super.
• Head of Content, ANZ | Vuly Play.
• Marketing Manager | Dementia Australia.

Interview question of the fortnight

"If I'm successful for this role, what would be the first big project on my desk?"

Talent worth knowing

• CRM & Lifecycle Marketing Specialist | $95k + super | available immediately.
• Marketing Specialist | $90k + super | available immediately.
• Performance Marketing Manager | $125k + super | available immediately.

Headlines we're watching

• Nine Entertainment and Foxtel have secured a new long-term NRL broadcast agreement extending through 2034.
• Sam Kerr features in Mutti's new campaign, blending preserved tomatoes with romance storytelling.
• Retail media measurement challenges persist, with 73% of buyers seeking standardised proof metrics.
• Doritos partners with Formula 1 for sustained global brand scale, comparable to its Super Bowl efforts.
• Meta promoted Denise Moreno to CMO, while Alex Schultz moved into a Chief Data Officer role.

Get in touch

Whether you're hiring, exploring your next move, or just want to talk through the market, we'd love to hear from you.

• Libby Kidd: 0401 784 670 | [email protected]
• Michael Johns: 0406 210 924 | [email protected]
• Cass Barker: 0431 625 791 | [email protected]